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What was your first job? Working in a clothes shop as a Retail Assistant at 16. How did you get into recruitment? After dancing professionally around the world, I transitioned into dance teaching, but I knew it wasn’t as sustainable as I originally thought (especially with back injuries). I knew I needed to start a new career, somewhere where I could grow. I interviewed for many jobs within sales, customer service and recruitment. As soon as I came into Understanding Recruitment’s offices I knew it was a place where I could see myself working long-term. ​ What do you love most about your job? How busy it can be, the harder you work the more rewarding this job can be. What’s your top job to fill? That’s a tricky question as I work on every single contract role that comes into the business. One minute it’s a QA tester, the next a Senior Architect, the next Programme Manager and interim CTO positions! Who’s your role model – in life or in recruitment? My Dad. He started his first ever job as an Admin Clerk in a major oil organisation the Monday after his O ’levels and worked his way up to the top, travelled the world, relocated with his family to America for his job, and made himself extremely successful. All down to hard-work and determination. What’s your favourite meal? Love a bit of Sushi, Mexican and I have a major sweet tooth so loads of chocolate! What’s been your most memorable experience with a candidate? I placed a Java Developer into a Global Publishing Organisation at the beginning of the year, he is French and went home over Christmas before he started his new contract in January. There was a parcel delivered to me at work with a hand-written note about how happy he was to find this role and he was really complimentary of the whole experience working with me and Understanding Recruitment. Alongside the note were 3 boxes of truffles he bought back with him from France. What would be your theme tune? Beyoncé – Who Run the world What is your top tip for candidates? Be as honest and open with recruiters as possible, it is hard as contractors get contacted by us all the time, but it helps us do our job a lot better if we know your current work status/commitments and avoids surprises along the way!

After recently celebrating his eight year anniversary at Understanding Recruitment, Sam McBroom was promoted to Director in recognition of all his hard work and commitment. We caught up with Sam, who also heads up the Java team, about how he got into recruitment, his career progression and Oasis. What was your first job? Working at a sports park as a ‘Recreation Assistant’ – setting up sports equipment and getting involved in the general day to day running of the park. How did you get into recruitment? I was working in the public sector but grew frustrated about the lack of personal and career progression available in the area that I was in. So I looked for a career offering a meritocratic environment with plenty of opportunities to take on more responsibility dependent on performance and recruitment seemed ideal. What do you love most about your job? Two things mainly. The people here are fantastic to work with and everyone gets on really well, regularly socialising together. When you have a tough day everyone is there for you. Secondly, the opportunity and progression available. Working here truly gives you an opportunity to build a team in a specialist area in a rapidly expanding market! What’s your top job to fill? Ironically we’re recruiting a Senior Java Developer to work specifically for another recruitment company! They don’t have the reach or specialist knowledge so we’re happy to help recruit a Developer for them to re-architect their internal CRM system with AWS & Microservices. Who’s your role model – in life or in recruitment? My grandad was a Lancaster pilot in WW2. Once the war finished, he was liberated from a POW camp and worked in the cutlery business in Sheffield. He ended up employing over 150 people and became a well-liked and respected figure in the city. What’s your favourite meal? Tuna, or Steak. Or Tuna Steak. What’s been your most memorable experience with a candidate? I placed a Graduate Developer with a startup company 6 years ago. They’ve since moved into a Senior / Team Lead position and we now help them recruit for the original position we placed them in! It’s a pleasure to be able to work with this person for an extended period of time and build a great personal and professional relationship with them. What would be your theme tune? Oasis – Live Forever What is your top tip for candidates? Work closely with one specialist recruiter in your area. They’ll have a wide range of suitable opportunities for you, so will work with you to find you the position that is truly what you’re looking for.

Artificial Intelligence (AI) and machine learning are set to be game changers for the recruitment industry and are already changing the jobs of recruiters. ​The recruitment industry has come a long way from reviewing printed CVs spread out across the floor in the 80s, to today’s modern era of digital databases and AI powered search, enabling recruiters to go through thousands of CVs in seconds. AI is here to stay and has already become a big part of recruiter’s day to day with the likes of LinkedIn Recruiter, that uses algorithms to sift through its database of 7m candidates looking for jobs. Early adopters of this new technology are sure to gain an advantage over competition in a crowded market. A new world of work With this rapidly evolving technology it’s hard to predict exactly where things are heading but according to Forbes, the use of artificial intelligence will play a key part in reducing human racial and gender-based biases. Using machine learning algorithms also makes it possible to screen CVs and applications for keywords and skills that indicate a candidate’s suitability for a role. It’s worth mentioning here that most successful hires are made based on behaviours and softer skills, which AI is not great at identifying yet. This is down to humans not knowing which behaviours to tell AI to look for in candidates but also because AI still lacks human interpersonal skills. According to LinkedIn, there are several ways AI will change the way we recruit: Programmatic advertising will make job ads more targeted and effective. Profile augmentation will allow jobs to be recommended based on the job a person wants to do, not just what they do now. This would make finding profiles for new tech jobs, that are hard to fill, such as Blockchain Developers easier as it matches experience with interests and recognises a candidates’ potential. Chatbots are already being used by some recruiters, answering candidates’ questions 24/7 and can also fill in the gaps in candidates’ CVs, giving recruiters a clearer picture of their suitability for the role. AI can be used to analyse candidate’s speech patterns to find out more about them but can also check language competency. Advanced competency tests will allow candidates to demonstrate their emotional and cognitive abilities through fun games – a great way to test soft skills that can be difficult to detect. Video interviews are also set to become automated. A candidate may only have to speak to the camera while the machine takes them through a list of questions. This may help eliminate unconscious bias and saves recruiters’ time. Facial and speech recognition software may can also be used to analyse the candidate’s body language, their tone of voice and their stress levels during the interview. Finally, automated appointment setting will help recruiters quickly and easily schedule meetings with candidates. What’s the mood of the industry? According to Tratica Research, revenue generated from the direct and indirect application of AI software is estimated to grow to $36.8 billion by 2025. Bullhorn’s 2018 UK Recruitment Trends Report shows that 29% of recruitment firms consider improving core business efficiency to be one of their top three challenges for the year ahead but only 16% said introducing automation is one of their top three priorities. 30% of respondents believe that AI will create more jobs while 41% think it will lead to job losses. A recent survey by Jobvite was slightly more optimistic with 49% of recruiters feeling positive about the effects of AI automation on their jobs with only 7% believing AI will have a negative effect. 72% of recruiters believe their approach to hiring will need to evolve as AI and automation become more prevalent. Matthew Ferdenzi, Chief Operating Officer at Understanding Recruitment commented: “We’re already seeing the huge potential AI has to disrupt industries across the board. There has been a sharp increase in demand for specialist talent which we predict to continue over the coming years. We already have a specialist AI & Machine Learning team of four people based in the UK and towards the end of the year we’ll be expanding into the American market, opening an office in Boston, that will specialise exclusively in AI and machine learning roles.” Will AI replace recruiters? AI will impact what the job of a recruiter looks like, but instead of a threat, it should be seen as a tool that will make the recruitment process more sophisticated. A modern recruiter needs to be knowledgeable, highly networked and understand the industry. The use of AI will free up their time to put the human element back into the heart of the hiring process. Time saved by automating the mundane and time-consuming tasks including scheduling interviews and sending routine emails, can be spent competing for candidates and focussing on making decisions about which candidate is best for the job. Of course, AI could lead to the loss of admin-heavy jobs, but new roles will also be created. overall, the benefits of automation and other tools outweigh the risk and help recruiters do a better job and be more productive. How AI can help recruiters In this competitive industry, recruitment firms need to constantly evolve their services to stay relevant. The crucial role of recruiters needs to be to bring people together. AI will free up time for recruiters to meet with more candidates in person and to be more creative in the hiring process. While AI will enable senior recruiters to spend more time on business development and winning new business, more junior recruiters will be able to spend time dealing with candidates and clients from the start which will have a positive impact.

What was your first job? When I was 16 I worked at the local golf club and hotel as a waiter during Christmas parties and I managed to buy myself an iPod touch. How did you get into recruitment? When I left college, I wanted to get a job instead of going to Uni. I never really liked education that much but wasn’t looking at recruitment before I found an apprentice recruiter job here in St. Albans. When I first started I didn’t have a clue what recruitment was! What do you love most about your job? The best thing about recruitment is the opportunity it gave me at such a young age to make a life changing amount of money and manage a team. What’s your top job to fill? One of my long-term clients, who are one of the biggest charities in the UK, are looking for a new Director of Change to build a brand new 5-year strategy. Who’s your role model – in life or in recruitment? I don’t really have a role model as such. I look up to my dad because he did well for himself. I also work closely with Dale, one of the founders of Understanding Recruitment, so he’s someone I look up to and he’s taught me everything I know about recruitment now. What’s your favourite meal? It has to be when my mum makes chicken fajitas. It’s a bit too much washing up to do when I’m by myself! What’s been your most memorable experience with a candidate? Because I work in a specialist market, I sometimes work with candidates for years. One of them kept narrowly missing out on roles for about 2 years. Just when he thought he wouldn’t get a new role, he got the job and he was probably one of the happiest people to ever get a job. I was really happy for him because we had a really good relationship and it was a step up in his career. What would be your theme tune? Guns N’ Roses – Sweet child of mine What is your top tip for candidates? If you think you’re a good fit for the job, follow up with the recruiter with a phone call and make sure to mention the right type of stuff on your CV. Tailoring your CV to each position is really important.