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Your company’s culture is a huge part of your employer brand and can make or break it. It’s one of the many aspects that can attract, engage and secure top talent. It’s no wonder then that a growing number of candidates ask about culture during the interview stage, seeking transparency, flexibility and authenticity. The Shift With money now being less of a driver, especially for graduates, the focus has shifted to a sense of belonging, purpose and development within the workplace. Job descriptions can no longer just be a long list of what you expect from the candidate but must also give them an insight into what you can do for them. With an average of only 20% of candidates actively seeking new roles, building your brand’s magnetism is more important than ever in the battle for talent. Creating a culture based on your values leads to buy in from like-minded people and higher retention rates. With people spending more time at work than with their families, the ultimate goal for candidates is to find an environment that they can thrive in rather than just survive in. Getting It Right Culture is the backbone of your company but there is no cheat sheet for quick success. Culture has to be built on purpose. It’s not just about providing a pool table; some drinks and flicking the fun switch on. Your culture needs to be ingrained in everything you do from the top down.  Your leader’s actions and decisions reinforce the culture of the company on a daily basis. It also affects how people interact with each other internally and how they treat your customers. Ask yourself what your company stands for. What do you expect from your employees and what motivates them to come to work every day? Building a people centric culture will ultimately lead to business performance and productivity but you need to take care of your people first. During the interview process it’s a good idea for your candidates to meet with multiple people in the organisation to help paint a better picture of your culture for the candidate, as well as making sure the candidate is a right fit for you. And remember, candidates will have a pretty good understanding of what you’re about before even meeting you, through their own research from news articles, word of mouth and social media. What About Millennials? According to Forbes, 90% of Millennials stated that culture is important to them and that it makes them more invested in a company. With 51% of Millennials open to the possibility of another job, culture has the power to attract and retain these future leaders.  With this generation, it’s all about authenticity and they’re likely to spot if you’re pretending to be something you’re not. Being transparent is the way forward. In addition to the benefits you offer, highlight your development programmes and how you give your employees the opportunity to grow and hone their skills. Show people the reality of your business with behind the scenes content that lets them have a unique insight into what it’s really like working for you. According to recent figures from The Global Recruiter, employee stories are 20% more immersive than careers sites, bringing more employees into the recruitment process. 95% of participants said the content was highly relevant and 77% said their impression of the company improved with 98% of participants saying they would apply for the job. Differentiating Yourself When your ideal candidate is torn between your offer, as well as another company’s offer, what you stand for can really make a difference. If both offer packages are similar, a common situation for quality candidates, the distinguishing factor is what you’re all about, and how well it is being represented and communicated to your candidate could be the deciding factor. This is even more important if your salary package is not market competitive.  Your culture could be the deciding factor why quality candidates might reject the higher salary package over yours. It’s all about identifying if the company will suit the candidates´ working styles, behaviours and values. That is one of the reasons, why many candidates are choosing smaller FinTech start-ups over the security of large IT companies. What’s in it For You? Culture can have a huge impact on the level of connection an employee feels with the company so making sure candidates are a good fit from a cultural standpoint is also beneficial to your company. Value-based recruiting is crucial to protecting your culture as you grow your business and hiring someone based on their skill set alone is bound to backfire, costing you twice that person’s salary to replace them when things don’t work out.  Striking The Right Balance Attracting top talent is a hefty time investment but leaders should spend just as much time building the culture that keeps them. While your company’s culture plays a big part, candidates in the tech sector are also concerned about the type of work they’ll be doing, what niche knowledge they’ll be applying and exactly how they’ll be managed. The best approach to finding the right talent is to consider softer skills as well as technical skills evaluating cultural fit, values, beliefs and outlook as well as potential and technical skill.

What was your first job? I worked in Watford Market when I was 15 as a “washer upper” on the weekends and after school. I loved it and it was great to start earning my own money! How did you get into recruitment? I was working in a sales role at a jeweller and that’s when I realised I loved to sell and work to targets. I was looking to move away from retail and a friend suggested I should look into recruitment, so I did and here I am 5 years later! What do you love most about your job? I really enjoy interviewing people and finding out all about them and what makes them who they are. It’s also great to see the people I have helped recruit come into the company and become successful recruiters. What’s your top job to fill? We have so many at the moment, so it’s hard to say! All our teams are expanding and with our international expansion it’s a very busy time for me. I’m really keen to get some more graduates on board to join all our other new graduate recruits! Who’s your role model – in life or in recruitment? It would have to be my Mum. To see how hard she’s worked and the position she’s worked up to, considering she only started her career at 30 as a part time Admin Assistant, I just think is incredible. She has really instilled in me that hard work pays off. What’s your favourite meal? I really enjoy a brunch with lots of bubbles but if that’s not available you can’t beat a lamb roast with all the trimmings! What’s been your most memorable experience with a candidate? I once had to apologise and stop an interview because the girl had a spider in her hair and it was crawling down onto her face. When she shook her hair to try and get it out, it wouldn’t, so I had to help her (I also hate spiders) but we got it out and managed to finish the interview, so it was fine in the end! What would be your theme tune? Destiny’s Child – independent woman… no explanation needed What is your top tip for candidates? Make sure you research the business, turn up on time and dress appropriately! 

For a lot of businesses the summer months are an unusual time of year with many questioning if now is the time to recruit or to wait until after the peak holiday season is over before looking to make changes within their organisation. The months of June, July and August are a great time to attract new talent to your business for a number of reasons though and with the technology that we all have at our fingertips these days the process is easier than ever before. In years gone by we could lose weeks with people heading off abroad and being out of touch, but in 2018 most of us travel with a smart phone at the very least allowing for messages, calls and emails to reach us wherever we are on the globe. The technology also allows for browsing through job boards at a time of year when people perhaps have time away from their usual routine and allow their minds to turn to thoughts of the future. ​After enjoying the last few weeks of beautifully sunny weather it's positive news for the British job market with CV Library quoting an increase of 5.9% in advertised roles with an rise of 1.2% in salaries across the UK. So while companies seem confident about recruiting, what does this mean for candidates? According to a recent mid year survey by Totaljobs Group 64% of employees in IT state that they cannot see themselves in the same role this time next year, and while this may not mean they are being pro active in searching for a new role, this could be the perfect time to tap into talent who may be open to the idea of a new opportunity. So why is summer such a great time for the recruitment industry? Here are some of the reasons... 1. Happy holidays The summer period isn't just a time for rest and relaxation, for many it's time away from their place of work and an opportunity to reflect upon their life and career plans. Moving outside of the usual routine can be a time for contemplation which can often lead to big decisions about career plans. Even if someone is enjoying time off at home for the summer, the mid year provides a natural time for pondering over whether they are doing what they had hoped back a few months ago at New Year.  2. Time out With many taking time out over the summer months on annual leave and the usual working week sometimes being disrupted by with flexible working, this is naturally a time of year when it can be more convenient for candidates to take calls regarding potential new roles. With the routine working hours being a little out of the ordinary the opportunity to pop off to an interview goes more easily unnoticed, taking away one of the barriers to a job search. 3. Refreshed and recharged We all know that the sunshine lifts the mood and makes most of us feel happier. After the grey winter months most of us enjoy the warmer weather finding it leaves us re-energised and ready to take on a new challenge. It's that mindset and feeling that leads to refreshed enthusiasm and many being open to new opportunities and a job change. 4. Fresh talent With the end of year marking graduation time for those leaving university, these months see an injection of fresh new talent into the pool of potential candidates. Having successfully completed a degree, graduates are ready to work and actively searching for a suitable position. If you have a job opportunity waiting in the wings that you'd like to discuss, now's the perfect time to begin promoting the role, or as the saying goes 'make hay while the sun shines'!